09 390 3997
Discover what's holding your website back from staggering sales results and dominating Google.

Request a FREE Website Audit

Discover exactly what is holding your website back from generating staggering sales and marketing results. A free, no obligatin website audit.

What we check in the audit...

  • User Experience User Experience
  • Speed Speed
  • Google Ability Google Ability
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Comprehensive Range of Services Choosing a Web Designer in Auckland

Choosing a web designer in Auckland can be a challenging process. To begin with, there are a lot of options available. This is made particularly frustrating as those options vary considerably from individuals who do website design on the side to professional website design and digital marketing companies that are based in Auckland.
From our experience working on web design projects with clients in Auckland and elsewhere in New Zealand, your starting point should be to look at what you want the website to do. This is not in terms of functionality or content (that can come later), but instead the results you want to achieve with the website.

Here are some ideas:
Sell products on your website
Use the website to generate inbound leads
Promote an event or events
Provide information and support to your existing clients
Extend the reach of your brand
Enhance or change the perception of your brand
Change your brand
Build up subscribers/followers on social media, to your email list, or on your website directly
Sell advertising to display on your website
It is from this starting point that you should begin your hunt for a web developer.

Example of Work:

Website Development and SEO

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Free download - How To Choose A Marketing Company

Meet The Team

Our Expertise Websites We Build

At Business Website Group, we have experience building websites for companies and organisations in a wide range of industries. We also build various types of website, so can deliver on your objectives, whatever those objectives are.

There are, however, two main types of website that our clients most frequently want us to build:

Lead generation

Bespoke Website Design Services in Auckland

In today’s digitally connected world, a website is an essential part of your business no matter its size or the industry you are in. A website is a business tool, a brand touchpoint and a place that can drive conversions. A good website can help drive sales for your business whereas a poorly designed site can tarnish your brand.

But great website design is no mean feat. Today’s consumers have high expectations. You have only a few seconds to impress them and convince them to engage with your website.

Here at BWG, we build websites that exceed the expectations of your audience. We are an Auckland based website design agency with many years of experience. We build beautiful, modern, user-friendly websites that rank well on the search engines. Having built over 2000 websites for businesses of all sizes across Auckland, we are your partners in digital success.

We follow a bespoke solution that’s tailored to your specific requirements, your business, your goals and your target audience. This means you get to work with a very flexible and agile web design agency that’s ready to handle any project, big or small.

Your online presence is incomplete without a good website. There’s no room for compromise. When you want a website that will drive traffic, attract visitors, engage them and convert them into paying customers, you need a professional web design service in Auckland.

Our team of website designers and developers will work with you to build stunning, user-friendly websites that improve your online presence and help grow your revenue.

Whether you are a start-up looking to build a website from scratch, a small business looking to begin your digital journey or an enterprise looking to redesign your existing website, our website design specialists in Auckland will work with you at every step of the way to build a website that delivers the results you seek.

How to Build a High-Conversion Website?

Every website has different goals – from leads and sales to bookings and engagement. When it comes to creating a website that meets these goals, it is important to get the process right.

  • Design for your audience – Put your visitors’ needs first. As a user-centric website design agency, this design philosophy is at the core of everything we do.
  • Design with a purpose – A good website is one that’s aesthetically appealing and functional too. It must look good. But it must also be developed with a clear understanding of your goals.
  • Design for visibility – No matter how good your website is, it won’t serve the purpose if people can’t find it. Your website should be optimised for technical SEO and should have relevant, engaging pages for users to arrive on.

Results-Driven Web Design Services in Auckland

As Auckland’s trusted web design agency, we have worked with businesses from varied industries to help achieve their digital marketing goals. Through our website design and digital marketing services, we can put together a solution that helps you to connect with your target audience effectively and efficiently.

Our web design specialists in Auckland take care of every aspect of your website design project so you can focus on taking care of your business without worrying about a thing. Our designers will build you a website that drives quality traffic for your business.

Several of our clients have seen their sales and revenue double without spending any more than their existing marketing spend. Even your business can experience these benefits. All you need is a reliable website design service in Auckland by your side.

If you are worried your online presence is insufficient or isn’t taking where you want to be, fret not. We will build you a results-driven website design that will take you places in no time.

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What We Offer through our Website Design Service in Auckland

Through a bespoke website design service in Auckland, we build a website that has everything built-in for your digital success. Here are some of the features you enjoy through our website design service:

  • Bespoke Web Design – All our websites are meticulously designed in Photoshop before they are hand-coded by our experienced Auckland based web developers. You get a website that’s unique, bespoke and aesthetically appealing too. Our collaborative website design approach means that we consider your feedback at every step of the process, ensuring 100% satisfaction.
  • Mobile-Friendly Websites – We build websites with a mobile-first approach. This means you get a website that works seamlessly on any device be it a desktop computer, a smartphone or a tablet. We use CSS/JS technology to deliver a mobile responsive. This ensures your visitors get a stellar viewing experience across devices.
  • Content Management System – We build our websites on WordPress, the world’s most popular content management system (CMS). A CMS website is a non-negotiable feature. Why? A CMS website gives you – the website owner – complete control over your site, so you can easily manage, edit and update your website.
  • SEO Friendly – As part of our website design process, our Auckland based SEO specialists will optimise your website to ensure search engine spiders can crawl and index it quickly and rank it for your target keywords. We do all of this whilst ensuring your website offers the best user experience ensuring it is poised for conversions.
  • Immersive Effects – Our Auckland based web design team specialises in coding interactive elements that help attract users’ attention and improve engagement. Our web designers leverage the latest web design technology such as Webgl, jQuery and Canvas to offer an immersive website experience.
  • E-Commerce Web Design – Looking to sell online? We’ve got you covered! We build cutting-edge, secure and enterprise-standard e-commerce systems for our clients. We can adapt e-commerce platforms such as WooCommerce and Magento to suit your business model whether you are into virtual products, dropshipping or international sales.
  • Social Media – Our web designers will integrate your social media feeds with your business website using API coding. Your website will feature the latest information from your social feeds, allowing you to share your social updates effortlessly, efficiently and seamlessly.
  • Security – The security of your website as well as the data therein are an important part of our web design process. We take every step to make sure your website and its data stay secure from hackers, bots, malware and virus attempts. To safeguard your website, we rely on strategies including antivirus, reCAPTCHA v3, firewall technology and limited usage of third-party software.
  • Custom Development – Every website is custom coded to the latest web design and SEO standards, resulting in a highly agile, scalable and easy to adapt site. This way, there’s no code bloat or excessive bulkiness, resulting in a fast-loading website.
  • Customised Functionality – We code and develop web applications that work seamlessly with your business website. You get a site that performs the functions you need, resulting in a powerful digital marketing tool for your business. From booking systems, account registration systems, subscription-based e-commerce solutions and drop shipping solutions to map lookup directory systems, we can develop a bespoke function that works for your business.
  • Managed Hosting – Our reliable, cloud flare DNS servers are super-fast and load your websites up to 5x faster compared to shared hosting solutions. Our dedicated servers are secure and boast features like managed firewall, antivirus and Mod security to protect against intruders and hackers. We offer an SLA service and 24/7 external monitoring to ensure you have complete peace of mind.

How Our Website Design Process Works

Phase 1 – Discovery

We begin with an initial consultation to understand your requirements. We take the time to ask questions and understand your business, goals, target audience and the results you desire. This insight helps us to chalk out a web design solution that will meet your requirements.

Whether you are looking for a brochure website to generate leads for your brick and mortar business, want to generate bookings for your consulting service or are looking to sell online, we will build a bespoke website for your business. Based on this initial discussion, we will chart out a project proposal that will help chart the course of your web design project.

Phase 2 – Strategy

Once you approve the proposal, we kick-start the strategy phase. This is where we work together to envision your website. The strategy ensures your website’s proposed layout, functions and content align with your business goals. This is where our Auckland-based web design team will decide on the direction the web design process will take.

During the strategy, one of our experienced website strategists will collaborate with our web development, design, UX and content specialists to carry out in-depth research, identify opportunities and challenges and provide recommendations. We will then provide a strategy document that will guide the website creation process and sets the tone for your web design project.

Phase 3 – Planning

During this stage, our UX designers and information architects will bring the strategic direction to life in the form of a website blueprint. This is also the stage where we will identify the website’s technical specifications and requirements.

The first thing we deliver is a sitemap, which outlines the structure and hierarchy of your website’s pages. Up next are wireframes – simple, black and white designs that display the essential structure of each page’s template. These deliverables are backed by as much user research as we can carry out.

Phase 4 – Design

This is the stage where all the discussion, strategy and planning starts to pay off. We discuss all the possible ways to best represent your brand online. Many of our clients have specific brand guidelines, whilst others seek guidance on how to reimagine/define their brand. We can work in both situations to deliver an effective solution for your business.

The deliverables of this phase are mock-ups of each template, which essentially rely on the wireframes to build on. Each mock-up will be presented to you for detailed review and feedback.

Based on the strategy document, we begin the design process for your website. Our design team will create a bespoke design in Photoshop. We will work with you at every step of this stage, exchanging ideas and thoughts until we end up with the final design for your site. Factors like your brand and target customers play a crucial role in building the visual style of your website. We will send the design mock-up of your website in PDF format for you to sign off.

Phase 5 – Development

During this phase, we develop a digital version of the approved PDF design. Our website developers will hand-code the design to bring your website to life. We will send a testing link so you can see the design as well as a framework for the site’s operation. This is where you will get a peek into how your website will look and feel once it’s completed.

Phase 6 – Population

This is the stage where we develop your website’s functionality and features and populate the content as outlined in the proposal. For online stores, this stage will involve adding products and setting up payment gateways and shipping. If it’s a website redesign project, we can source content from your previous website if you choose to do so. If new content is needed, our competent copywriters will develop the content during this stage.

Phase 7 – Testing and Launch

We will test the website meticulously and thoroughly to make sure the site’s functions are on point, check for any bugs/errors and to check for browser/mobile compatibility and website interoperability. If search engine optimisation is a part of your project, we will carry out this task during this phase. Our team can provide CMS training so you know how to update your site’s content effortlessly.

Let’s Begin a Conversation

Schedule a free 30-minute consultation with one of our Auckland-based website design specialists. We will audit your current website and take the time to understand your requirements before coming up with a proposal. This is a no-obligation consultation that will help you to understand how we can help bring your ideas to life.

Fill in the contact form below to get started. Alternatively, call us on 09 390 3997.

Example of Work:

Website Development and SEO

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Website Audit

You have spent a lot of time, effort and money building your business website and yet you are not seeing the results you expect. Perhaps your website is riddled with issues that are putting off your visitors. Or the outdated design is making it hard for your visitors to interact with your website. No matter the reason, if your website is not performing the way it should, a website audit is the first place to start.

The purpose of website design is to facilitate engagement. This engagement takes a variety of forms. It can be a purchase from your online store, a sign-up form for your email newsletter or a booking system to take appointments from customers.

When visitors land on your website, they do so in search of an answer to their question or a solution for their biggest pain point. Any inconsistencies in your website design can lead to a mismatch of messaging across different pages of your site. This can confuse your users, ultimately hampering your conversions.

So if your website is not converting visitors into customers or you are wondering why your website has a high bounce rate, it’s time to take a step back and look for the flaws. That’s exactly what a website audit can do.

A website audit can help you answer some important questions:

Request Free Website Audit

Can My Website Perform Better?

Request a FREE Website Audit

Discover exactly what is holding your website back from generating staggering sales and marketing results. A free, no obligatin website audit.

What we check in the audit...

  • User Experience User Experience
  • Speed Speed
  • Google Ability Google Ability
Yes, Send Me My Free Website Audit

Example of Work:

Website Development and SEO


Contact Us

Why is website audit important?

A website audit is the first step to take as part of your website redesign project. A website that has been live for some time has a treasure trove of data that must be examined and leveraged as part of your website redesign project.

The mere mention of the word “audit” can sometimes spoil the fun for some, but when it comes to a website design audit, you can expect some exciting results for your brand and product/service.

So why carry out a website audit? Checking your website’s health needs no reason per se. However, the benefits are incomparable.

A website audit can help you detect issues that could:

  • Affect your website’s traffic potential in the search engines
  • Affects your website’s performance
  • Affect the user experience and functionality of your website
  • Confuse your visitors
  • Reduce your conversions or sales

Finding these issues in your website is the most important step in improving your online presence. The next step is, of course, to fix them. A professional website design agency can not only find these issues but also fix them for you.

A holistic website audit will uncover discrepancies in your website in every aspect including user engagement, traffic, user experience, site health, functionality and website performance. It will also identify penalties that affect your rankings in the search engine results pages (SERPs). An audit will also help identify security issues, if any, with your website.

How to carry out a website audit?

Step 1 – Check the website design

This is the first step of your website audit.

Design is the first thing your visitors notice. No one will trust an outdated website. Generally speaking, you would do well to redesign your website every 5 years – at least made some significant design changes to refresh your website.

If your website generates a ton of quality traffic but does not convert those visitors into leads and sales, you are losing out on a huge opportunity!

After all, having a website isn’t enough. You need a website that performs.


However, it is not just about making aesthetic changes or catching up to the latest trend. The focus should be on ensuring you are not making any web design mistakes. Here are some of the top website design mistakes to avoid:

Intrusive pop-ups

Not all pop-ups are bad. Things such as cookie warnings or exit pop-ups can, in fact, help improve the user experience.

However, intrusive pop-ups are extremely annoying. What do we mean by intrusive pop-ups? Imagine you landed on a website from the search results. Before you could even read a word of text on the website, you are overloaded with a full-screen pop-up that completely obstructs the content.

What would you do? If you ask us, we would hit the back button as soon as we land on a page with intrusive pop-ups. I am sure that’s the way you feel too.

Intrusive, obstructive pop-ups do more harm than good. Here’s how.

  • Your conversions will tank. After all, people can’t buy a thing unless they are on your website.
  • When more and more visitors leave your website, it signals to Google that your website is not desirable and as a result, your website will go further down the rankings in the search results.

Illegible text

If visitors cannot read the text on your website, you are giving them another reason to click on the back button. Be sure to:

  • Use a legible font – Avoid a font that will give your visitors a hard time when reading your message. So be sure to choose a legible typeface.
  • Choose a large font size – The text shouldn’t be so large that it looks weird. At the same time, it shouldn’t be so small that customers need a microscope to read it.
  • Use contrast – Be sure to use a background that contrasts with your foreground. For example, white text on a yellow background will be completely illegible. On the other hand, black text on a yellow background will work perfectly.
  • Use white space – Be sure to use ample white space. This will amplify the reading experience.

Poor user experience

When it comes to reviewing the user experience of your website, there’s a lot of ground to cover. The primary purpose of this stage of the website audit is to look at things from the perspective of your visitors and look for ways to successfully fulfill their needs on your website – whether they are looking for information, perform a transaction or carry out a function.

Begin by looking for a connection between your business objectives and your end users’ objectives, then look at the following aspects:

Does the site follow best practice guidelines and use familiar calls to action and navigation? Does it use established and proven design standards?

Step 2 – Check the navigation

The navigation menu is an extremely important part of your website. That’s why your website audit must check the navigation menu. In the absence of navigation, customers would have a hard time using your website.

That’s why you must ensure your navigation menu makes sense. The navigation menu may seem logical to you, but what if your visitors can’t make any sense of it?

Take a long hard look at your navigation menu and answer these questions:

  • Is the navigation menu clear?
  • Is the navigation menu easy to use & follow?
  • Is it riddled with unnecessary links?
  • Does it link to the most important pages of your website?
  • Can the visitors easily reach you if they have any questions?
  • If it’s a larger website, does the menu have ample information scent?

If your answer is no to any of these questions, it’s time to work on your navigation menu.

Sometimes, we may need a fresh pair of eyes to look for anomalies in your navigation menu. So it would be a good idea to get help from friends/family or better yet, a website design agency to review your website’s navigation.

A professional web designer will carry out an in-depth website audit of your navigation to provide an objective review of your navigation and point out the corrections needed.

Use the following website audit checklist to find design issues and other inconsistencies that can hamper your brand image negatively.

  • Is the same logo used across the website?
  • Is the navigation bar the same on all pages?
  • Are the background styles and patterns consistent?
  • Are all the icons on your website from the same set?
  • Is the typography consistent?
  • Do the hello bars and pop-ups align with your branding?
  • How do your landing pages compare with your main website? Do they align with your brand style guide?
  • Does the page have a structure: headers, titles, footers, etc.
  • Do you have a CTA in the first ⅓ of the screen?
  • Does the design lead your visitors to CTAs?

Step 3 – Check for mobile-friendliness

More and more people use their mobile devices to surf online. In fact, 49% of users browse the web on their mobile devices. Moreover, about 60% of all searches are carried out on mobile devices.

What does that mean for your business?

This means that you must invest in a mobile-friendly website lest you end up putting off your visitors and turning them to your competitors.

Log in to your Google Analytics account to see how many of your visitors access your website on mobile.

There are three ways to carry out a website audit to determine the mobile-friendliness of your website.

First, look up your website on a mobile device. Are you able to legibly read the content? Or do you have to zoom-pinch the device or squint to be able to read?

Can you click on the links and CTAs effortlessly? Or are they playing hide and seek with you?

Alternatively, you can use Google’s Mobile-Friendly Test tool to determine if your website is mobile-friendly.

A third option is to sign up for our free website audit. Our software will check your website for mobile-friendliness and make recommendations for improvement.

If your website is not mobile-friendly, it’s time to look for a website design agency in Auckland to build one for you. With more and more visitors relying on their mobile devices, it makes sense to get a mobile-friendly website. Otherwise, you are simply alienating the majority of your visitors and sending them away to your competitors without a fight.

Step 4 – Ensure you are using HTTPS

If you have looked up websites online, you must be familiar with HTTP, which is the protocol that web browsers use to read HTML. However, there’s a flaw – the data transfer from and to your website with HTTP is not secure, meaning intruders can access the data and misuse it.

HTTPS, the secure version of HTTP, is the answer to this problem. If your website is still using HTTP, you are putting your visitors and customers at a huge risk, especially if you are asking for sensitive personal information such as date of birth and credit card details.

An SSL certificate ensures your website is secure. Moreover, HTTPS is an important ranking factor. If your website is not secure, Google may penalise your website and send you further down the search results.

So how to tell if your website is secure or not? You don’t need any special website audit tools to answer that.

When you browse a secure website, you will see a lock in the URL bar. Moreover, the URL will begin with https://:

If your website does not have an SSL certificate, you won’t see these elements.

HTTPS is important if you are:

  • looking to improve your rankings in the search engines
  • collecting personal information from visitors (such as name and contact information)
  • taking payments through your website

You can easily buy an SSL certificate online. Better yet, your web design agency can do it for you. In fact, this is the best way to go about it to prevent technical glitches such as:

  • Canonicals from HTTPS to HTTP
  • Internal links to HTTP pages
  • Mixed content

Step 5 – Check your website load speed

We would all rather use a fast-loading website than a slow loading site. However, page load speed is not just about preference, but it also plays a critical role in your SEO rankings, traffic, conversions and sales.

The longer your website takes to load, the higher your bounce rate will be. A high bounce rate is a signal to search engines that visitors do not find your page relevant and useful, so your website rankings will take a nosedive.

In fact, back in 2010, Google acknowledged that website load speed is a ranking factor.

According to a 2018 study by Google, 53% of mobile visitors leave a website that takes more than 3 seconds to load.

You can look at website load speed as a scale where the faster your website, the more the benefits you reap and every one-second delay will reduce the benefits you experience.

For instance, websites that load in two seconds experience a bounce rate of about 9% whereas websites with a load speed of five seconds will see their bounce rate soar to 38%.

In short, a one-second page load speed will make visitors feel in-control and stress-free. However, after 10 seconds, their patience will run thin and they are likely to hit the back button on the browser.

You can use Google’s free tool PageSpeed Insights to check the page speed of your website. Simply paste your URL and you will get a speed score for your website on both mobile devices and desktops.

There are many things you can do to improve your site load speed. These can quickly become technical, but a good web design agency can fix them for you.

However, there’s one issue with PageSpeed Insights – you can only audit one page at a time. This is especially irritating if you have a ton of pages to check.

That’s where a free website audit from a professional web design agency comes in handy.

Through our free website audit, we can tell you how many and which of your pages are slow and also advise the recommended steps to fix the issue.

Step 6 – Check for broken links and pages

This is another important thing to look for as part of your website audit.

Broken links and pages result in a bad user experience. When visitors land on a broken page, they get an error message, which can not only be frustrating but it makes your website look outdated, uncared for and untrustworthy.

However, your web design agency can fix this issue easily and quickly for you. When you sign up for our free website audit, we will identify all the broken pages and links on your page and provide a plan of action to fix the issue.

Step 7 – Check headers and meta tags

Each page on your site must have a unique meta title and meta description. These are the lines that show up below your website URL in the search results.

The standard SEO practice is to optimise these meta tags for your target keyword. Sure, it’s important to optimise your meta title and description for your keywords. But it’s even more important to attract your search users and persuade them to click on your link. That’s the way to drive traffic to your website from your current rankings. It’s also believed to be an important indirect ranking factor.

However, before you begin making these changes, it’s important to carry out a website audit to identify:

  • Pages without any meta titles or descriptions
  • Pages with lengthy titles and descriptions
  • Pages without unique page titles and descriptions
  • Pages with multiple titles and meta descriptions

Most SEO tools can tell you if your meta tags are not optimised for your target keyword. But no tool will tell you if your meta tags are compelling and engaging. That’s a job that you must handle yourself. Better yet, you can leave it to our professional digital marketing experts.

When you request a free website audit, we will not only assess which pages need an update to the meta tags but we can also make the change as part of our website design and SEO services.

Step 8 – Check your images

This part of your website audit will involve scanning each page on your website to see if they are missing an alt tag or have a 404 error. Moreover, you must also look for images that are too large, which will eventually slow your website down.

If you have a couple of pages, this is not a difficult task to handle manually. But if you have tens, hundreds or thousands of pages, you will end up spending a lot of time manually checking the images for size and SEO.

As part of our website audit, we will run your website through an image scanning tool that we have developed, which will quickly identify the pages needing an update in terms of image size and SEO.

Step 9 – Check your sitemap and robots.txt

A sitemap is essentially an XML file that helps the search engine bots to understand the content of your pages and how the website is structured. Robots.txt is a text file that tells the search engines which pages they should crawl.

Although these files are not mandatory, having them on your website is good for your website’s rankings. As part of the free website audit from Business Website Group, we will help you identify if your website has these files.

Our website design team can even help create these files as part of our website redesign services.

Step 10 – Carry out a competitor analysis

The results of your website audit will likely contain several metrics. To create a context for these metrics, it’s important to benchmark them against your competitors.

The free website audit from Business Website Group will include a competitor analysis if you so desire. Simply input the URL of your top competitors and we will help you find out where they stand.

Step 11 – Check for lead generation

It’s important to ensure your website is primed for lead generation. If your website does not convert visitors into leads, it’s not serving its purpose. By auditing your website for conversions, you can discover where and why your visitors are leaving your website without converting.

A call to action (CTA) persuades visitors to take a specific action.

Your CTA should be clear and relevant to your offering. Take a good look at the CTA buttons on your website and ensure the visitors can clearly understand them. If they are not so clear or there’s space for improvement, go for it.

  • Check the number, relevancy and placement of your CTAs.
  • Place a CTA urging visitors to subscribe to your blog.
  • Place CTAs on each page of your website.
  • Make sure the CTAs are clear, compelling and specific.

bwg Create

We start by learning about your business, customers, and objectives.

bwg Develop

We develop websites with a focus on user experience and driving tangible results.

bwg Execute

Your website will have SEO features built in so users can find it when launched.

So what is a website audit?

A good website designer knows that consistency in web design is everything. After all, your website’s experience depends a great deal on design consistency. Your website design agency should ensure that your visitors get the same messaging at every touchpoint. And that’s where a website audit comes into the picture.

A website design audit is essentially a check-up to ensure that your business is expressing itself consistently across different channels. In essence, a website audit is the process of analysing your business website for user experience (UX), technical and SEO issues.

By reviewing your company’s visual elements and its core messaging, and comparing it to what visitors actually see during their purchase journey, you can identify the inconsistencies in design and create an action plan to remedy the situation.

A website design audit calls for gathering and assessing all kinds of written, visual and verbal communication on your website to answer an important question:

Is your user experience trustworthy and consistent or unpredictable and erratic?

Example of Work:

Website Development and SEO

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What Our Clients Say Testimonials

Example of Work:

Website Development and SEO


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Who we work with

Website Audit - FAQs

What’s included in your free website audit?

A Website audit will typically cover various performance aspects:

How do I carry out a website audit?

You could do a website audit yourself with the help of several free audit tools. Better yet, you could use the free website audit services that our website design Hamilton agency offers. This way, you will get detailed and laser-focused results.

What does a website audit actually mean?

It means reviewing your website and its quality to identify areas of the site that need improvement to help it achieve its intended goals.

Why do I need a website audit?

A website is not a static asset. The work on your website is never really ‘completed’ and there’s always scope for improvement. A regular website audit is important to stay competitive whilst ensuring your website has not become outdated in any way.

Carrying out a website audit is important because without knowing what’s working and what’s not working for you, you can’t reach your sales targets and business goals.

A website audit helps identify a wide range of issues on your business website, fix them and improve performance. This auditing process helps determine whether your website has an aesthetically pleasing design, offers a stellar user experience to visitors, is optimised for the search engines and features fabulous content.

How frequently should I audit my website?

When it comes to the frequency of a website audit, there are no rules written in stone. However, any Wellington website design agency worth their salt will tell you that carrying out a website audit once a year will help keep it updated, ensuring your goals are being met at every step of the way.

What does your free website audit include?

Our free website audit includes a comprehensive analysis of your website as our experts review all areas of your website from design and UX to conversions and SEO. Based on our analysis, we will create an action plan for improving your website.

Once your free website audit is completed, you will get a 20+ page report outlining our findings and recommendations.

How is the website audit done?

While some website design agencies in Auckland use automated tools to generate website audit reports, our web design team will manually review your website to deliver a meticulously drafted website audit. We analyse different aspects of your website and use our know-how and rich experience to identify what’s working, what’s not and what could be improved. We will then explain everything in simple English in the report so you know what steps you need to take to turn visitors into customers.

Will you also implement the recommendations outlined in your website audit report?

Absolutely. We are a web design agency with many years of experience in building user-friendly, SEO-friendly and conversion-friendly websites. In short, we know what it takes to build a website that wins customers for your business.

We use this experience and knowledge to identify where your website stands compared to where you want to be and we will not only provide an action plan to plug this gap but we can implement our recommendations through our professional website design services.

Get Our Free Website Audit Performed by Experienced Professionals

If you are looking to make the most of your website, don’t simply use a website audit tool. Get a website design professional to assess your website.

A tool is a good start but it’s not enough. You need an expert to look into the data, interpret it and summarise the findings so you can easily understand what you need to do to make your website deliver the results you seek.

That’s why it’s important to have a professional audit your website. If you are looking to redesign your website and are keen on having your website audited, you’re in luck.

Business Website Group offers a free website audit service. Valued at $2,000, our website audit will help you understand if you really should redesign your website and what you can gain by investing in a website redesign.

As part of this free website audit, we will carry out an in-depth analysis of your website and identify the areas that need improvement. We will also include a plan of action so you know what it would take to get your website back on track to win traffic and customers.

Yes, I Want My Free Website Audit